Today, more than half of the internet users are on smart phones and tablets. For any business to fly in any sector, it must have the feasibility of doing it on this popular platform. One have to prepare a strong mobile marketing plan for benefits as it has the largest share of market. But, often developers and entrepreneurs get churned between the tussle of developing a mobile website or mobile app. Although, both are used on a singular platform, they both pose different features from one another.
In this article, we will discuss about the major differences between an app and a mobile website, which could be a deciding factor for developer.
A mobile website can only be accessed through a web browser. One has to search the URL of the site to locate it. Every time access to the internet is required to visit the website, but there is no need of downloading the site on the phone to run.
On the other hand, to use a mobile app, it must be downloaded initially from app store, and then it should be saved on the smart phones and tablets. Contrary to the website, a mobile app may or may not need internet to perform.
A mobile app forms a constant touch with its user. It is itself present on the smart phones and can be accessed any time anywhere, which is ideal for frequent and repeated use. This key feature of mobile apps increased its demand and popularity.
However, a mobile website is designed to disperse the information on very vast scale. It is generally to have a wider view window of the site for customers.
The scope of the website is somehow more than an app. New customers mainly get engaged with website first. It is less work in accessing a website than app; user has to just visit the site and perform the task. Also, it is more trusted platform.
On the other hand, old and frequent user of the site, only prefer an app for it. One has to first download the app before using it. Trust factors of an app have received different views from users, one who is totally convinced, only go for app otherwise not.
- Market approach
Website poses a passive marketing approach. Generally, consumer has to land on your website to get any sort of message out of them. One can only sent invites through email and do advertising for maximum output.
Relatively an app has active control over market. It is present inside the phone, so the probability of using it is more. Apps has feature like pop-up messages that could play a handy role in engaging consumer. Also, apps are capable of self launching and displaying offers or sales to the user.
In this aspect websites are inch better than apps. Without any consumer engagement, website automatically gets updated with its features products etc.
On the other hand for apps, user has to download the updates every time which can cause frustration to the user.
Apps are the new age technique, which attracts youth and forms new consumers. India is an emerging IT power and a good, efficient Mobile Application Development Company could eventually create working apps according to your need which has the potential increase your revenue and cover more market share.